Master the Art of Converting Internet Leads

Proven strategies, expert guides, and practical tools to help sales professionals turn more leads into paying customers.

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Everything you need to build a high-converting lead sales operation

Proven Strategies

Battle-tested techniques from sales professionals who have converted thousands of leads.

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Easy to follow instructions that you can implement immediately in your sales process.

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Tailored advice for insurance, mortgage, solar, and other lead-driven industries.

Popular Guides

Start with our most-read articles on lead conversion

Sales Process

The Modern B2C Sales Funnel

Master the 4-stage B2C sales funnel. Learn realistic conversion rates (1-15%) for each stage and proven tactics to convert more purchased internet leads.

Lead Management

Lead Management vs CRM

Lead management converts prospects before the sale. CRM manages customers after. Using the wrong tool kills your conversion rates. Here's how to choose.

Lead Management

The Lead Lifecycle

Master the 7 stages of the lead lifecycle to convert 40% more prospects. Learn where leads drop out and how to fix it for insurance, mortgage, and solar sales.

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