Insurance Leads

Guides for insurance agents and agencies on converting internet leads into policies across all major insurance verticals.

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Free Guide: How to Work Consumer Data

Guides for insurance agents and agencies on converting internet leads into policies across all major insurance verticals.

Articles

Insurance Leads

How to Set IUL Appointments from Aged Leads: Scripts & Cadence

The money in IUL is made at the second appointment — the illustration walkthrough. Here's how to get there: first-call openers, voicemail/text scripts, a multi-touch cadence for aged leads, and how to lock the appointment so it actually holds.

Insurance Leads

How Much Do IUL Leads Cost? A 2026 Pricing & ROI Breakdown

A full breakdown of IUL lead pricing — fresh exclusive vs shared vs aged, what drives the price, the real cost per issued policy, and the ROI math that makes aged IUL leads the highest-leverage buy in insurance.

Insurance Leads

IUL Leads vs. Whole Life Leads: Which Convert Better?

IUL and whole life leads both sell permanent life insurance, but they convert very differently. A head-to-head on buyer profile, premium size, sales cycle, lead cost, and ROI — so you know which to buy and how to work each.

Insurance Leads

How to Work ACA Leads: The Health Insurance Agent's Complete Playbook

ACA leads are the highest-volume opportunity in health insurance — but only if you understand enrollment windows, subsidy positioning, and the right contact strategy. This is the complete playbook for converting Affordable Care Act marketplace leads year-round.

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