Aged Lead ROI Calculator

How to Interpret Your Results

200%+ ROI is the target. This means for every $1 you invest in aged leads, you're generating $3 or more in revenue. Most agents with a working system — scripts, cadence, CRM — hit this range consistently.

Cost per acquisition (CPA) matters more than cost per lead. A $3 lead that converts at 2% gives you a $150 CPA. A $0.50 lead that converts at 0.3% gives you a $167 CPA. Cheaper leads aren't always better — focus on the total cost to close a deal.

The break-even insight: Even closing ONE deal from a batch of aged leads is often profitable. If your average commission is $1,000 and you spent $500 on 500 leads at $1 each, one closed deal puts you $500 ahead. Everything after that is pure profit.

How to Improve Your Aged Lead ROI

Increase your close rate with better scripts, more follow-up touches through a proven cadence, and automated email drip sequences.

Decrease your cost per lead by buying in larger volumes (most vendors offer 10-30% discounts), using slightly older leads (60-180 days instead of 30-60), or negotiating with your vendor. See our pricing guide for current rates.

Increase your deal value through upsells, cross-sells, and bundled products. An insurance agent who sells a final expense policy AND an annuity on the same lead doubles their revenue per conversion.

FAQ

What's a good ROI on aged leads?

200-500% ROI is common with a good system — meaning for every $1 you spend on aged leads, you generate $3-$6 in revenue. Some top-performing agents see 1,000%+ ROI. The key factors are your close rate, deal value, and cost per lead. Use the calculator above to see where you stand.

How much cheaper are aged leads than fresh leads?

Aged leads typically cost 10-20x less than fresh leads. For example, a fresh mortgage lead costs $35 while an aged mortgage lead costs $1.50. Toggle the "Compare with Fresh Leads" switch above to see the exact difference for your vertical.

Why is my ROI negative?

A negative ROI usually means your close rate is too low or your average deal value is too small relative to your lead cost. Before blaming the leads, check your system: Are you completing your full follow-up cadence? Are your scripts optimized? Is your CRM automating touches? Most negative ROI is a system problem, not a lead quality problem.